BHDTA creates new Marketing Committee
1 December 2012
Newly appointed BHDTA Council Member, James Broome, is chairing a revitalised Marketing Committee to promote the sport of horse driving trials and create initiatives that encourage more people to take part.
?I was invited by the new BHDTA Chairman, Jock McFarlane, to set up a Marketing Committee following our AGM last month. The committee has already met once, by video conference, and we are working on our first initiative ? on the back of the incredibly exciting ?Extreme Driving? that will take place at Olympia, The London International Horse Show this year we are providing a conduit by which spectators can sign up to experience carriage driving.
?We are working very closely with carriage driving UKcc coaches on this initiative. The coaches will enhance newcomers? experience of our sport by providing a first lesson at a discounted price. We will then follow through to retain as many people as we can.
?The Olympia organisers have been very generous and helpful; we are very grateful to them for helping to set up this initiative which will kick-start with a TEXT Messaging Service that spectators can use to register their interest and be allocated a UKcc coach near where they live.?
The TEXT Messaging Service will continue after Olympia; further information will be available on a website which is in the process of being created.
?As a committee we aim to be fully transparent to BHDTA members and will keep them informed of our activities via the BHDTA Newsletter and website www.horsedrivingtrials.co.uk added James.
The nine-strong committee comprises people who, as well as their knowledge and experience within the sport, bring to the table a strong mix of relevant professional skills, contacts and ideas.
The BHDTA Marketing Committee
|James Broome (Chairman): Has a degree in Management Sciences BSc and spent the last 10 years running the David Broome Event Centre, which is now the busiest equestrian centre in the country. Currently competing at National and International level with a Pony Pair, James also runs 10 events each year for the Forest of Dean Driving Club||Anne Clarke: Southern Regional Development and Non-Olympic discipline Co-ordinator for the British Equestrian Federation, and also currently managing the ?Driving Back to Sport? programme funded by Sport England. Anne has worked in PR and Marketing since leaving university with a degree in Marketing Design. A carriage driver for 20 years, Anne competed at National Level as a junior, but more recently on the club and indoor circuits.|
|Sue Mart: Managing Director of Bennington Carriages and UKCC Level 3 Coach. Sue brings a wealth of experience and knowledge plus sound commercial acumen and hopes that this highly motivated group will help promote the sport to a much wider audience.||Simon Heath: An Airport Manager specialising in vehicle and driver management. He has been involved in carriage driving since 1976. He now commentates at driving trials and was recently Chef d'Equipe for the Horse Fours at Breda. Simon is the Health and Safety Officer for The Coaching Club of Great Britain and a member of The Road Club.|
|Wendy Peckham: A professional PR consultant and freelance writer. Has been involved with horses for over 50 years and competed in driving trials since 2003.||Mark Ingham: A BHDTA council member and a FEI International candidate Course Designer. Has been involved with indoor and outdoor driving trials for many years both as a back-step and as a BHDTA course designer|
|Frank Campbell: A full-time student and appointed member of the BHDTA council in 2010. Has been involved in the sport for 10 years.||Mary Robbins: Light Harness Horse Instructor competed in driving trials since 1992, now running her own business, promoting and marketing small to medium sized businesses.|
|Hugh Stables: An IT Director of an online sporting goods retailer. Hugh has been involved in driving trials since 2008, mainly through his daughter who is an active junior, but also as a novice competitor.|