The F??ation Equestre
Internationale (FEI) launches its new broadband based video platform
FEI.TV in cooperation with UK based
digital media specialist Perform, a renowned innovator and driving force in
commercializing sport and entertainment content across digital platforms to
This unique video website, www.feitv.org,
enables the global horse-sport community to watch and enjoy high quality
video from the world?s most prestigious equestrian events from one central
FEI.TV will offer professionals, media
and fans the very best of the sport, including coverage from:
? Rolex FEI World Cup TM Jumping
? HSBC FEI World Cup TM Eventing
? FEI World Cup TM Dressage and Driving
? Meydan FEI Nations Cup TM
Special prominence will be given to the major continental Championships
including, the Alltech FEI European Championships Jumping & Dressage 2009,
the HSBC FEI European Championships Eventing 2009 and, of course, the
Alltech FEI World Equestrian Games 2010.
FEI.TV combines live coverage, video on
demand, highlights, interviews and equestrian lifestyle features and
incorporates an archive area which enables visitors to look back at
favourite rider and horse career-defining moments. The 22nd March 2009 sees
the first live coverage event - this season?s final qualifier of the Rolex
FEI World Cup TM Jumping at ?s-Hertogenbosch (NED).
FEI.TV can be accessed through a
combination of free-to-air and subscription; content can also be downloaded
for quick and easy user access.
Says Alex McLin, FEI Secretary General,
?As the international governing body of equestrian sport, it has long been
our ambition to find a way of allowing the millions of horsesport
enthusiasts from around the world the opportunity of watching the finest
FEI events any time, any place.
We are very optimistic that this platform will not only deliver an excellent
service to our existing community but that it will also enable us to reach
out for new target groups and in particular strengthen the relationships
with younger audiences.?
Adds Christian Osterode, FEI Commercial
Manager and Project Leader: ?FEI.TV is
a thrilling development as it brings all the beauty and excitement of our
sport literally to our fingertips. With
FEI.TV, the best of equestrian sport is now only one click away.?