Sporting Satisfaction Survey 2009

Sport England, working with Ipsos Mori, have set up a survey in order to measure satisfaction within sport. This important research study, which is the first of its kind in the UK, will establish what is important to people when they take part in sport and how satisfied they are with the quality of their sporting experience.

The purpose is not to try and sell anything, it is purely a research study. They are targeting two specific groups within the Equestrian Community:

? Equestrian Club participants (volunteers, club members and competitors at club level)

? Members of the Equestrian Talent pool (competitors at National Driving Trials)

Sport England will use the results of the survey to establish a baseline with which it can measure improvements in performance.

Sport England, through the British Equestrian Federation (BEF), have asked us to contact our members, above the age of 16 years only and resident in England, to encourage you to follow the above links to Ipsos Mori and register your details.

All of your personal information will be kept in the strictest confidence and used only for the purpose of this study.

Ipsos Mori are seeking approximately 2000 responses from each group, so please take 2 minutes to register your details. Only if selected, will you be asked to complete the questionnaire. If you have any questions please visit the page on the Sport England website  or email a member of the Ipsos MORI team at SportEnglandSurvey@ipsos-mori.com

We would encourage you to take the opportunity to participate in this important study and to have your say. If selected, you could be one of 1,000 people who take part in the survey for our sport. The results will help shape the future of our sport as they will support improved planning and investment decisions.

Thank you.


Understanding and measuring the quality of experience is a crucial element of the recently published Sport England Strategy 2008-11 and is central to Sport England?s commitment to develop a world-leading community sport system. The 2008-11 strategy identifies three key strategic outcomes related to:  Growth ? increasing community levels of participation; Sustain ? keeping people involved in sport by improving the quality of the experience; and Excel ? for those with talent increasing the opportunities for their identification and progression into elite sport performance

The Sustain outcome is concerned with keeping people engaged in sport and has the central notion that peoples continued engagement in sports is driven by the fact that they enjoy taking part and that this enjoyment is in turn impacted significantly by the quality of the sporting experience.

In order to measure and track satisfaction with the quality of the sporting experience, the Sport England Research Team is developing an innovative research methodology. For the first time we will have a detailed measure of participant satisfaction with their sporting experience.

The aim of the research is to provide a statistically robust measure of satisfaction with the quality of the sporting experience by individual sport, as a basis for tracking the achievement of national targets for each sport. The survey will also support improved planning and investment decisions by providing greater understanding and knowledge of satisfaction profiles in each sport.

We will be measuring satisfaction in more than 40 different sports, and within each sport, across three levels of engagement - general participants, affiliated club members and the talent pool. The survey will measure satisfaction across different areas or 'domains', to include: value for money, performance, social/belonging, facilities and playing environment, logistics/organisation, diversion/release, exertion & fitness, officiating and coaching.

The development of this research has been informed by consultation with the National Governing Bodies of Sport (NGBs), a literature review on previous studies in this area, scoping work undertaken by Ipsos MORI, and qualitative research which the Henley Centre carried out in 2008 on behalf of Sport England.

This research is currently in the development phase, with baseline satisfaction measures to be collected by May 2009.
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