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FEI News
February 2006

FEI Driving Seminar in Vienna

21 representatives from over 10 nations attended a Driving Seminar in Vienna, hosted by the Austrian Equestrian Federation at the beginning of February.

The Chairman of the Driving Technical Committee, Mr Richard Nicoll attended from the USA together with the Vice Chairman Mr Richard James from the UK.

The seminar for FEI Senior Driving Course Designers and Technical Delegates provided an opportunity over two days for those FEI Officials to exchange ideas and to formulate possible developments within the sport for the future.

All of those attending agreed that the Seminar, which was specifically organised to not have a detailed programme, but rather to allow those attending the opportunity to freely express their views and to debate relevant issues, had been a great success.

It is now planned to hold a similar event in October 2006 for Senior International Driving Judges.

Details of the findings and proposals arising from the seminar will be published shortly.

FEI World Equestrian Games Awarded to Kentucky (USA)

The FEI Bureau awarded the FEI 2010 World Equestrian Games to Kentucky (USA).

Delegations representing both bids ? Kentucky (USA) and the region of Basse-Normandie (Northern France) ? have travelled to Bahrain in order to make a final decisive presentation to the FEI Bureau this morning.

?Both presentations were very impressive? commented FEI President HRH The Infanta Do? Pilar de Borb?. ?We were in presence of two excellent candidates, both with a strong political backing and a recognised organisational know-how?, she went on. ?Basse Normandie and Kentucky are ?horses? area and can count on the enthusiastic support of local experts in the field of equestrian sport, and on thousands of volunteers?.

Kentucky won the bid by a large majority. ?We are incredibly gratified to have been selected by the FEI,? stated John Nicholson, Executive Director of the Kentucky Horse Park. ?We are mindful of our great responsibility to properly organise the first non European FEI World Equestrian Games? he added.

The FEI Games are expected to have an economic impact of nearly USD 100 millions for the commonwealth of Kentucky. The Kentucky Horse Park will play host of the FEI Games at the end of September 2010.

?We are working on our candidature for 8 years. Within the hour the 2006 FEI World Equestrian Games had been allocated to Aachen, we started working on our bid for 2010,? John Nicholson explained.

The FEI World Equestrian Games are the combination of the World Championships of all the FEI disciplines held concurrently at the same location. The first edition took place in 1990 in Stockholm and was a great success. It was followed by the The Hague (The Netherlands) in 1994, Rome (Italy) in 1998, Jerez de la Frontera (Spain) in 2002. Some 800 riders, drivers and vaulters and their horses, 1,500 media representatives and 500,000 spectators are expected to gather in the German city of Aachen in 2006 for the fifth FEI World Equestrian Games. Competitions ? both team and individual ? in seven FEI disciplines will be staged: Jumping, Dressage, Eventing, Driving, Vaulting, Endurance, and Reining.

The FEI World Equestrian Games become the FEI Games? in 2010!

The new identity for the FEI World Equestrian Games was developed in cooperation with an external brand consultant "Design Bridge", an Amsterdam located international design agency. The defined main objectives for this new and exciting brand were to clarify the ownership of the competition, to enhance its marketability and to create a clear and strong identification that is easy to be understood by all.

The Unicorn star constellation was the fundament for this thrilling modern new identity. The natural link between this design concept and the FEI was the number 8: 8 stars within the star constellation and 8 FEI disciplines.

The Monoceros (Unicorn) is a legendary creature shaped like a horse, but slender and with a single ? usually spiral ? horn growing out of its forehead. It symbolises power and virginity; it is fierce yet good, selfless and mysteriously beautiful.

The naming process was supported by researches conducted by Spotter, an independent global research institute that proved that to ensure a proper visibility and recognition for the owner of any event, 2 words were the ideal combination.

The implementation of the new FEI Games? brand identity will start after the completion of the 2006 FEI World Equestrian Games in Aachen.

?We are proud to initiate this exciting new brand identity for the FEI Games? 2010 in Kentucky? said John Nicholson, Executive Director of the Kentucky Horse Park.

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