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|Brighton Horse Driving Trials announces new sponsors for 2003|
20 December 2002
Brighton Horse Driving Trials takes place during the Brighton Festival on 2nd - 4th May 2003 at Stanmer Park, Brighton. This year the event has had a makeover and a fresh new feel. The main arena is being moved to a prettier location in front of Stanmer House and Church and the event is being marketed by Equus Communications, a new sponsorship and marketing agency for the equestrian industry. Part of the strategy is to market the event to riders who know nothing about Horse Driving Trials and in the lead up to the event, Equus Communications will be working closely with local riding clubs, equestrian centres and the equestrian press to educate riders about Horse Driving Trials. Anne Grigg from Equus Communications states that: ?We are communicating to the maturing competitive rider and those with a disability, not only in the hope they will come to watch the event but perhaps take up the sport in the future?.
This year the event has gained generous support from The Yeoman?s Toyota Group, who have three showrooms on the South Coast - Brighton, Worthing and a recently opened showroom in Eastbourne. At the event they will be displaying the All New Toyota Land Cruiser which is launched in January 2003. As part of the innovative sponsorship package Dick Lane has invited a nominated passenger from Yeoman?s Toyota to sit beside him whilst he competes in the marathon phase of the event. The organising committee will be ready with the camera when they arrive at section E of the marathon and Dick is flying through the hazards in his usual supersonic style. The hospitality guests of Yeoman?s Toyota will also be receiving a day of instruction from Minta Winn who will be introducing them to the sport, walking them through a marathon hazard and the obstacle course along with the chance to drive a turnout themselves.
The Yeoman?s Toyota Brighton Horse Driving Trials are also running a competition to win a day with Dick Lane which you can enter via the events website www.brighton-horse-driving.org.uk all entrants will also receive ? price tickets for the event.
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